A B2B marketing consultancy · Spain
Target high-value accounts with hyper-personalized campaigns
ABM Partner is a B2B marketing consultancy specializing in account-based marketing. We work with Spanish companies ready to move beyond broad-based demand generation and market the way their best customers actually buy: with precision, alignment, and intent.
We build your ABM strategy from the ground up, align your marketing and sales teams around a shared target account list, equip your team with the tools and knowledge to execute, and run the campaigns that turn the right accounts into revenue.
— What we do
Account-Based Marketing
Our Services
- Strategy Development
- Targeted Account List
- ABM Tool Reco
- Staff Training
— Operating belief
A B2B brand is the compounding interest of all marketing decisions.
We don’t sell decks. We build operating systems that revenue teams run for years.
— Services
Six practices.
One engine.
We operate as one team across the marketing stack. Engage us on a single practice — or on the full operating model.
Go-to-Market Strategy
Positioning, ICP, narrative, and the operating system to ship it.
- ICP & segmentation
- Messaging architecture
- Category & POV
- GTM operating cadence
Account-Based Marketing
1:1, 1:few and 1:many plays orchestrated across sales and marketing.
- Target account selection
- Buying-group mapping
- Personalised plays
- Sales–marketing SLAs
Demand Generation
Paid, organic, syndication — all measured against revenue, not MQLs.
- Paid media on LinkedIn & Google
- Content syndication
- Conversion programmes
- Attribution model
Content & Thought Leadership
Editorial-grade content that earns attention and proves expertise.
- Editorial calendar
- Research reports
- Executive bylines
- Newsletters & podcasts
B2B Brand & Identity
Brands built for procurement decks and product launches alike.
- Verbal & visual identity
- Brand systems
- Launch toolkits
- Sales enablement design
RevOps & Analytics
Clean data, sound attribution, dashboards CFOs will actually read.
- HubSpot/Salesforce setup
- Lead scoring & routing
- Attribution & dashboards
- Forecast modelling
— Selected work
Work that moved
the number.
— Method
A method, not a recipe.
Every engagement runs through four phases. The order is fixed, the work is bespoke.
I
Diagnose
Audit, ICP, narrative, pipeline maths.
II
Design
Operating model, plays, measurement, brand.
III
Deploy
Build the engine with your team, not for them.
IV
Compound
Quarterly cadence, optimisation, learning loops.
— In their words
“They built a revenue engine, not a campaign. Our board reviews the same dashboards their team designed.”
Iris van Dael
CMO · Lumen Cloud
“The most rigorous B2B agency we've worked with. Sales and marketing finally read from the same script.”
Tomás Andrade
VP Demand · Northwind
“Editorial standards, operator instincts. Their content compounds every quarter.”
Sophie Gerlach
Head of Brand · Atlas Cyber